Objective: sale If your goal is to increase the sales of your store or e-commerce , we recommend using campaigns Shopping Search In some cases, dynamic remarketing display campaigns that show users the specific products they previously viewed on your website can also contribute to this objective. Even in the case of sales, what was said above applies to leads: Display campaigns can also bring sales, but in general Search campaigns are more suitable and record higher conversion rates. Objective: App promotion You can use App campaigns to push users to download your iOS or Android app.
But remember that… …you have to evaluate on a case-by-case basis! We recom Norfolk Island Email List mend that you always consult a Google Ads specialist before deciding which campaigns to activate, because there are many factors to consider: do you have a B2B or B2C company? How broad is your audience? How much budget do you have available? What sector do you operate in? For example, Remarketing on the Display Network may seem like the ideal type of campaign to achieve your objectives, but your audience may be too small or your company may belong to one of those sectors not suitable for using Remarketing.
Another example are companies that would like to obtain leads through Search campaigns, but belong to areas with very low search volumes and are therefore forced to activate other types of campaigns to make their products known. Whatever your main objective, we still advise you not to focus on a single campaign, but to test and combine different types. For example, by focusing only on immediate conversion, we risk neglecting aspects such as brand awareness or traffic to the site, which are fundamental for long-term growth and for populating the audience segments for possible remarketing. Would you like the support of our PPC specialists to understand which campaigns are best suited to you? Contact us : we will help you achieve your marketing goals and understand the results obtained with Google Ads .
| 
發表於 2024-5-15 16:34:47